Located in Madinah, KEC is designed as a mixed-use economic and urban development that combines residential communities, commercial districts, hospitality, technology, and supporting infrastructure.

The project is particularly significant as Saudi Arabia moves into a new phase of economic development under Vision 2030, with greater emphasis on innovation, private-sector participation, and diversified economic ecosystems. PIF’s 2026–2030 strategy specifically identifies urban development and livability, advanced manufacturing and innovation, and tourism as key domestic ecosystems.

A City Built Around Knowledge and Innovation

Knowledge Economic City is intended to create an environment where businesses, residents, researchers, entrepreneurs, and visitors can operate within an integrated urban destination.

The development combines:

• Residential communities
• Commercial and office spaces
• Hospitality facilities
• Retail and lifestyle destinations
• Educational and knowledge-based activities
• Modern infrastructure
• Public spaces and recreational facilities

Rather than functioning simply as a residential development, KEC is designed as a broader economic and urban ecosystem.

A Strategic Location in Madinah

KEC’s location gives it an important role in the future growth of Madinah.

The city is already one of Saudi Arabia’s most important religious and tourism destinations, attracting millions of visitors every year. New mixed-use developments can therefore create additional accommodation, retail, residential, and commercial capacity while supporting the city’s wider economic transformation.

KEC is also positioned to complement other major developments taking place across Madinah, including PIF-backed projects aimed at improving the city’s infrastructure and visitor experience.

New Development Momentum

KEC is not simply an old masterplan waiting for construction. Development activity continues to generate new projects within the wider destination.

One of the latest developments is Multaqa Al Madinah 2, announced in September 2026 through a memorandum of understanding between Knowledge Economic City Company and Kaden Investment Company.

The planned project covers approximately 92,043 square meters of land and has an estimated gross floor area of around 229,117 square meters.

It is expected to include approximately:

• 1,527 residential units
• Three residential zones
• Commercial and office facilities
• Approximately 31,108 square meters of net leasable area
• Parking facilities
• Clubs and recreational facilities
• Supporting services
• Landscaping around a central park

Under the proposed structure, KEC would contribute the project land while Kaden would provide cash investment and act as development manager. The proposed real estate fund would be structured with KEC holding 75% and Kaden 25%.

The Al-Alya Development

Another important part of KEC’s current development activity is the Al-Alya project.

Saudi Exchange disclosures show that KEC has been progressing sales and development activities associated with its residential portfolio, while the company has also continued to develop infrastructure supporting its projects.

This demonstrates that KEC is gradually moving from a broad economic-city concept toward a collection of commercially active residential and mixed-use developments.

Infrastructure and Urban Connectivity

Infrastructure is fundamental to making KEC function as an integrated urban destination.

The project is designed around modern infrastructure supporting:

• Roads and transportation
• Utilities
• Telecommunications
• Residential districts
• Commercial development
• Public spaces
• Smart-city services

In July 2026, KEC announced an infrastructure works contract through its subsidiary Algharraa International Real Estate Development Company with SALCO Saudi Contracting Company, highlighting continued infrastructure activity within the development.

Residential and Commercial Growth

One of KEC’s major objectives is to create a destination where people can live, work, shop, and spend leisure time within an integrated environment.

The development’s residential component is being supported by commercial and office spaces, helping create a more complete urban community.

The newly announced Multaqa Al Madinah 2 project illustrates this approach by combining residential units with offices, commercial space, recreation, parking, and landscaped public areas.

Technology and the Knowledge Economy

The “knowledge economy” concept behind KEC reflects Saudi Arabia’s broader objective of developing industries beyond traditional oil-based activities.

The project can support sectors such as:

• Technology
• Entrepreneurship
• Education
• Professional services
• Research and innovation
• Real estate and hospitality

This makes KEC particularly relevant to Saudi Arabia’s efforts to build a more diversified, innovation-oriented economy.

Supporting Vision 2030

Knowledge Economic City fits into the Kingdom’s wider Vision 2030 transformation by combining urban development with economic diversification.

Saudi Arabia’s current investment strategy places increasing emphasis on creating interconnected domestic ecosystems and encouraging private-sector participation. PIF’s 2026–2030 strategy identifies Urban Development & Livability and Advanced Manufacturing & Innovation among its six Vision Portfolio ecosystems.

KEC’s combination of residential, commercial, infrastructure, and knowledge-oriented development fits naturally within this broader direction.

Development Status

Knowledge Economic City is an ongoing development rather than a completed city.

Current activity includes residential development, land sales, infrastructure works, and new mixed-use projects. The September 2026 agreement for Multaqa Al Madinah 2 provides a particularly recent example of the destination’s continued expansion.

As additional projects are introduced, KEC is gradually evolving into a more mature mixed-use urban destination within Madinah.

Conclusion

Knowledge Economic City represents Saudi Arabia’s ambition to build cities that do more than provide housing. By bringing together residential communities, commercial activity, infrastructure, hospitality, technology, and knowledge-based industries, KEC is designed to support both urban growth and economic diversification.

With new projects such as Multaqa Al Madinah 2 adding further residential and commercial capacity, the development continues to evolve and attract new investment.

As Madinah expands into a more connected and diversified urban economy, Knowledge Economic City is emerging as an important part of the city’s next chapter—bringing together knowledge, business, technology, and modern urban living in one destination.

Located in the Arabian Gulf, THE RIG. is being developed by the Oil Park Development Company (OPDC), a company wholly owned by the Public Investment Fund (PIF). The project transforms the Kingdom’s oil and gas heritage into a completely new type of tourism experience.

The project is also closely aligned with Saudi Vision 2030, supporting the Kingdom’s goals of expanding tourism, creating new employment opportunities, and diversifying the economy.

A Tourism Destination on the Arabian Gulf

THE RIG. is planned approximately 40 kilometers from Saudi Arabia’s coastline, near Al Juraid Island and the Berri Oil Field.

The development will cover more than 300,000 square meters of gross floor area, creating a huge offshore destination dedicated to adventure, hospitality, entertainment, and marine experiences.

Rather than simply replicating an oil platform, the project uses the industrial character of offshore rigs as inspiration for a completely new tourism concept.

A World of Adventure Above and Below the Sea

Adventure is at the center of THE RIG.’s identity.

The destination is planned to offer more than 70 attractions and activities, combining experiences on the platform with activities in and beneath the Arabian Gulf.

Planned experiences include:

• Extreme sports and adventure activities
• Water sports and marine experiences
• Submersible and underwater exploration
• Adventure parks
• Karting and adrenaline-focused attractions
• Yacht and marina experiences
• Family entertainment
• Immersive attractions

This combination is designed to make THE RIG. attractive to adventure seekers, families, yacht enthusiasts, and visitors looking for something completely different.

Three Hotels and 800 Rooms

THE RIG. is being designed as a complete hospitality destination rather than a day-trip attraction.

The masterplan includes:

• 3 hotels
• 800 hotel rooms
• 11 restaurants
• Retail and leisure facilities
• A marina
• Helipads
• An immersive theatre
• A multipurpose arena

Visitors will therefore be able to stay overnight and experience the destination as a full vacation rather than simply visiting for a few hours.

Turning Saudi Oil Heritage into Tourism

One of the most interesting aspects of THE RIG. is its connection to Saudi Arabia’s industrial history.

The project takes inspiration from the Kingdom’s long-standing oil and gas industry and transforms that heritage into an entertainment and tourism experience.

Instead of leaving the offshore-rig concept exclusively within the energy sector, THE RIG. aims to demonstrate how Saudi Arabia’s industrial legacy can become part of its future tourism economy.

This makes the project particularly significant within the Kingdom’s broader economic transformation.

Innovative Transportation

Because THE RIG. will be located offshore, reaching the destination will be part of the experience.

Planned transportation options include:

• High-speed ferries
• Helicopters
• Private yachts
• Seaplanes

This multimodal approach is intended to provide visitors with convenient access while adding another layer of adventure to the journey.

Sustainability and Environmental Protection

Despite its industrial inspiration, environmental protection is an important component of THE RIG.’s development.

The project states that it aims to maximize positive environmental impact, facilitate eco-experiences, empower communities, and operate responsibly.

Its environmental approach is intended to ensure that the development of a large offshore tourism destination is balanced with protection of the surrounding marine environment.

Economic Impact and Vision 2030

THE RIG. is part of PIF’s broader strategy to strengthen Saudi Arabia’s tourism and entertainment sectors.

The project is expected to contribute through:

• Tourism investment
• New employment opportunities
• Growth in hospitality and entertainment
• Development of marine tourism
• Increased visitor spending
• Economic diversification

The masterplan targets more than 900,000 visitors annually by 2032, highlighting the scale of the project’s tourism ambitions.

Development Status

THE RIG. is currently a development project and is not yet open to visitors. Its masterplan was unveiled in January 2024, and the project continues to move through development and partnership stages.

The project has already established partnerships related to maritime operations and visitor transportation, demonstrating continued preparation for the future destination.

Conclusion

THE RIG. is one of Saudi Arabia’s most unusual mega-tourism concepts. By transforming the visual identity and heritage of offshore oil platforms into a futuristic entertainment destination, the project connects the Kingdom’s industrial past with its tourism-focused future.

With more than 300,000 square meters of development, three hotels, 800 rooms, 11 restaurants, a marina, and more than 70 attractions and activities, THE RIG. is being designed as a destination unlike anything currently operating in the world.

Saudi Arabia is developing a new generation of luxury tourism destinations along its Red Sea coastline, and Magna is emerging as one of the most ambitious. Located within NEOM on the Gulf of Aqaba, Magna is a vast coastal destination where dramatic mountains, hidden valleys, desert landscapes, and pristine waters come together.

Stretching across approximately 120 kilometers of coastline, Magna is designed around nature, luxury, and sustainable tourism.

The development forms part of Saudi Arabia’s wider Vision 2030 transformation, supporting the Kingdom’s ambition to diversify its economy and establish itself as a global tourism destination.

A 120-Kilometer Coastal Destination

Unlike a single resort or isolated development, Magna represents a broader coastal region within NEOM.

Its landscape combines:

• Dramatic Gulf of Aqaba coastline
• Mountain ranges and desert valleys
• Pristine marine environments
• Luxury hospitality destinations
• Nature-focused tourism experiences

According to NEOM, the majority of Magna’s area is being conserved for nature, reinforcing its emphasis on environmentally responsible development.

A Collection of Futuristic Destinations

One of Magna’s most distinctive characteristics is that it brings together several specialized destinations rather than relying on one central resort.

The Magna portfolio includes projects such as Epicon, Siranna, Utamo, and Norlana, each offering a different interpretation of luxury tourism and coastal living. NEOM announced these destinations as part of Magna’s development strategy.

This creates the potential for Magna to function as an interconnected tourism ecosystem featuring:

• Luxury hotels and resorts
• Private residences
• Wellness destinations
• Entertainment venues
• Waterfront experiences
• Outdoor and adventure activities

Luxury Meets Nature

Magna’s development philosophy is centered on allowing visitors to experience the natural environment rather than separating resorts from it.

The region’s combination of mountains, wadis, coastline, and sea provides opportunities for:

• Hiking and nature exploration
• Water-based activities
• Wellness retreats
• Luxury beach experiences
• Yachting and coastal tourism
• Outdoor recreation

The result is intended to be a tourism destination where architecture and hospitality complement the surrounding landscape.

A New Model for Sustainable Tourism

Sustainability is a major component of Magna’s vision. NEOM describes the region as a destination where nature is placed at the heart of development, with much of the area being conserved.

The broader approach focuses on:

• Protecting natural landscapes
• Reducing environmental impact
• Integrating development with existing terrain
• Promoting regenerative tourism
• Using innovative infrastructure and technology

This approach supports NEOM’s broader goal of creating destinations that combine economic development with environmental conservation.

Supporting Saudi Vision 2030

Magna is part of Saudi Arabia’s strategy to expand tourism and reduce dependence on traditional oil-based economic activity.

The development can contribute to:

• International tourism growth
• Luxury hospitality investment
• Employment across tourism and construction
• Growth of local businesses and services
• Development of Saudi Arabia’s experience-based economy

By creating a globally recognizable coastal destination, Magna also strengthens the Kingdom’s position within the international luxury tourism market.

A Strategic Location

Magna’s location on the Gulf of Aqaba gives it a distinctive geographic advantage. NEOM sits at the crossroads of three continents, while the Gulf of Aqaba provides access to dramatic coastal and mountainous landscapes.

The region’s relatively moderate climate is another attraction. NEOM states that Magna has an average annual temperature of approximately 23°C, helping support outdoor tourism throughout much of the year.

Development Status

Magna is part of NEOM’s ongoing regional development program, with its individual destinations progressing at different stages. Projects within the Magna portfolio continue to be developed as part of NEOM’s wider tourism strategy.

Rather than being a single construction project with one completion date, Magna should be viewed as a large-scale coastal destination comprising multiple developments that will progress in phases.

Conclusion

Magna represents a different approach to mega-development in Saudi Arabia. Instead of creating one enormous urban center, it combines a vast natural landscape with a collection of specialized luxury destinations.

With 120 kilometers of coastline, dramatic mountains, hidden valleys, and a strong emphasis on nature conservation, Magna has the potential to become one of the Red Sea region’s most distinctive tourism destinations.

Located along the pristine coastline of the Gulf of Aqaba, Xaynor is envisioned as a destination where futuristic architecture coexists with breathtaking natural landscapes. As part of Saudi Vision 2030, the project reinforces Saudi Arabia’s commitment to becoming one of the world’s leading luxury tourism destinations.

A New Benchmark for Luxury Hospitality

Xaynor is designed as an intimate coastal sanctuary that prioritizes exclusivity, privacy, and personalized experiences.

The development is expected to include:

• Ultra-luxury boutique accommodations
• Premium beachfront villas and suites
• Private wellness and spa facilities
• Fine dining restaurants
• Exclusive leisure and recreational experiences

Every aspect of the destination is planned to deliver a seamless blend of comfort, elegance, and innovation.

Iconic Architecture Inspired by Nature

One of Xaynor’s defining characteristics is its striking architectural design, inspired by the surrounding coastal environment.

Key design highlights include:

• Futuristic geometric architecture
• Structures integrated into the natural landscape
• Expansive glass façades offering panoramic sea views
• Elegant interiors with sustainable materials
• Open spaces that maximize natural light and scenery

The project is designed to create a visual harmony between modern engineering and the untouched beauty of the Red Sea coastline.

A Destination for Wellness and Relaxation

Beyond luxury accommodation, Xaynor places a strong emphasis on wellness and holistic experiences.

Visitors will have access to:

• Luxury wellness retreats
• Spa and therapeutic treatments
• Yoga and meditation spaces
• Private beaches and infinity pools
• Outdoor activities surrounded by nature

The destination aims to provide an escape where guests can reconnect with nature while enjoying world-class hospitality.

Sustainability at the Heart of the Development

In keeping with NEOM’s environmental vision, Xaynor is being developed using sustainable design principles.

Key sustainability initiatives include:

• Environmentally responsible construction techniques
• Renewable energy integration
• Water conservation technologies
• Protection of coastal and marine ecosystems
• Smart resource management systems

The project demonstrates how luxury tourism can be developed while preserving the natural environment for future generations.

Supporting Saudi Vision 2030

Xaynor contributes directly to the objectives of Saudi Vision 2030, supporting the Kingdom’s efforts to diversify its economy through tourism, innovation, and sustainable development.

The project is expected to:

• Attract high-end international travelers
• Increase investment in luxury hospitality
• Create employment opportunities in tourism and services
• Strengthen Saudi Arabia’s position as a global luxury travel destination

As part of NEOM’s expanding portfolio, Xaynor plays an important role in establishing the Kingdom as a leader in next-generation tourism.

Development Status

Xaynor is currently in the planning and development phase, with design and infrastructure work progressing alongside other major NEOM destinations. Once completed, it is expected to become one of the most exclusive coastal retreats on the Gulf of Aqaba, offering visitors a unique combination of innovation, sustainability, and luxury.

Conclusion

Xaynor is more than a luxury resort—it is a vision of the future of hospitality. By combining futuristic architecture, world-class amenities, and environmentally conscious design, the project reflects Saudi Arabia’s ambition to redefine premium tourism on the global stage.

As part of Saudi Vision 2030, Norlana supports the Kingdom’s ambition to become a global leader in luxury tourism, innovation, and sustainable urban development.

A Premier Waterfront Lifestyle Destination

Norlana is designed to offer an exclusive coastal lifestyle where residents and visitors can enjoy luxury living surrounded by pristine natural beauty.

The master-planned community is expected to feature:

• Approximately 700 luxury residences, including villas and waterfront homes
• A state-of-the-art marina for superyachts
• Premium hospitality and boutique accommodations
• Fine dining, cafés, and luxury retail experiences
• Beautiful promenades and waterfront leisure spaces

The development aims to create a private and vibrant community while preserving the area’s breathtaking coastal environment.

Designed for Luxury and Recreation

Norlana is more than a residential development—it is a destination built around wellness, recreation, and outdoor living.

Planned amenities include:

• A world-class 18-hole golf course
• Modern equestrian and riding facilities
• Beach clubs and waterfront activities
• Wellness centers and luxury spas
• Cycling and walking trails through landscaped green spaces

These features are designed to provide residents and guests with a balanced lifestyle focused on relaxation, health, and recreation.

A Haven for Yachting Enthusiasts

One of Norlana’s defining features is its international-standard marina, making it a premier destination for yacht owners and maritime tourism.

The marina is expected to offer:

• Berths for luxury yachts
• Yacht maintenance and support services
• Waterfront restaurants and entertainment
• Easy access to the Red Sea’s crystal-clear waters

This positions Norlana as one of Saudi Arabia’s most prestigious coastal destinations for marine tourism.

Smart, Sustainable Community Design

In line with NEOM’s sustainability goals, Norlana is being developed using environmentally responsible practices and advanced smart-city technologies.

Key sustainability initiatives include:

• Renewable energy integration
• Smart infrastructure and AI-enabled community management
• Water conservation systems
• Environmentally sensitive landscaping
• Low-impact construction techniques

These measures support NEOM’s broader vision of creating future-ready communities with minimal environmental impact.

Supporting Saudi Vision 2030

Norlana contributes significantly to the objectives of Saudi Vision 2030 by strengthening the Kingdom’s tourism and real estate sectors.

The development is expected to:

• Attract international investors and luxury homebuyers
• Increase high-end tourism to the Gulf of Aqaba
• Generate employment opportunities across hospitality, construction, and tourism
• Support economic diversification beyond the oil sector

It forms an important part of Saudi Arabia’s strategy to develop globally competitive lifestyle destinations.

Development Status

Norlana is currently in the planning and development phase as one of NEOM’s latest luxury coastal communities. As infrastructure construction continues across NEOM, the project is steadily progressing toward becoming a flagship destination for waterfront living and international tourism.

Conclusion

Norlana represents a new chapter in Saudi Arabia’s transformation into a global luxury destination. By combining waterfront living, world-class recreation, smart technologies, and sustainable design, the development offers a glimpse into the future of coastal communities.

As part of Saudi Vision 2030, Utamo showcases Saudi Arabia’s ambition to become a global destination for arts, entertainment, and innovation.

An Entertainment Venue Hidden in Nature

Unlike traditional concert halls or event centers, Utamo is designed to blend seamlessly into the surrounding mountain landscape. Its discreet exterior opens into a spectacular interior equipped with advanced technologies, creating a venue where architecture and nature exist in harmony.

The development is expected to host:

• International music concerts
• Theatre performances and live shows
• Fashion events and exhibitions
• Cultural festivals
• Immersive multimedia experiences

Its unique design ensures that the surrounding natural environment remains largely untouched while providing visitors with a one-of-a-kind destination.

A Showcase of Futuristic Design

Utamo is planned to become an architectural landmark within NEOM.

Its innovative design includes:

• A concealed entrance integrated into the mountainside
• A dramatic interior with soaring spaces and cutting-edge acoustics
• Flexible venues for performances, exhibitions, and large-scale events
• Digital projection technologies that transform the venue for different experiences

The result is a dynamic space capable of hosting everything from intimate performances to globally recognized entertainment events.

Technology Meets Creativity

Technology lies at the heart of Utamo’s vision. The venue will leverage advanced digital systems to deliver immersive and interactive experiences.

Planned features include:

• High-definition projection mapping
• AI-enhanced lighting and sound systems
• Interactive digital installations
• State-of-the-art stage technology

These innovations are intended to create experiences that go far beyond traditional entertainment venues.

Driving Tourism and Cultural Growth

Utamo is expected to become a major attraction for both domestic and international visitors, helping strengthen Saudi Arabia’s growing entertainment industry.

Its impact will include:

• Attracting global artists, performers, and creative professionals
• Expanding cultural tourism within NEOM
• Supporting the Kingdom’s creative economy
• Creating new employment opportunities in entertainment, hospitality, and event management

The venue reflects Saudi Arabia’s commitment to building a vibrant cultural sector that complements its economic diversification goals.

Sustainability and Environmental Integration

In keeping with NEOM’s sustainability principles, Utamo is designed to minimize its environmental footprint.

The project emphasizes:

• Integration with the natural mountain landscape
• Energy-efficient building systems
• Sustainable construction practices
• Preservation of the surrounding ecosystem

This approach demonstrates how large-scale entertainment infrastructure can coexist with environmental responsibility.

Development Status

Utamo is currently in the planning and development phase as part of NEOM’s expanding portfolio of tourism and cultural destinations. While construction is progressing across the region, the venue is expected to become one of NEOM’s most iconic attractions upon completion.

Conclusion

Utamo is more than an entertainment venue—it is a bold statement about the future of live experiences. By combining futuristic architecture, immersive technology, and breathtaking natural surroundings, Saudi Arabia is creating a destination unlike any other.

As part of Saudi Vision 2030, Siranna reflects the Kingdom’s ambition to become a leading global destination for premium and sustainable tourism.

A Luxury Destination Inspired by Nature

Siranna is designed to blend seamlessly into its stunning coastal surroundings, offering visitors an immersive experience where modern architecture meets untouched natural beauty.

The development is expected to feature:

• Ultra-luxury boutique accommodations
• Private beachfront experiences
• Exclusive residences
• Fine dining and premium hospitality services
• Wellness and relaxation facilities

Its secluded location provides guests with privacy while showcasing spectacular views of the Red Sea coastline.

Iconic Architectural Design

One of Siranna’s defining features is its bold architectural identity.

The project is planned with:

• A striking hexagonal-inspired design that complements the surrounding cliffs
• Contemporary architecture integrated into the natural landscape
• Spacious terraces with panoramic sea views
• Elegant interiors inspired by modern luxury

Rather than dominating the environment, the design emphasizes harmony with nature, making Siranna a landmark of sustainable architecture.

An Exclusive Lifestyle Experience

Siranna is envisioned as more than a luxury resort—it is designed to offer a complete lifestyle destination.

Visitors can enjoy:

• Private yacht arrivals and marina access
• Personalized wellness and spa experiences
• Luxury shopping and gourmet dining
• Outdoor adventures along the Gulf of Aqaba
• Exclusive cultural and entertainment events

The destination is tailored for travelers seeking privacy, sophistication, and unforgettable experiences.

Sustainability at Its Core

In keeping with NEOM’s commitment to environmental responsibility, Siranna is being developed using sustainable principles.

Key initiatives include:

• Low-impact construction techniques
• Energy-efficient building systems
• Protection of coastal ecosystems and marine biodiversity
• Integration of renewable energy solutions

The project demonstrates how luxury development can coexist with environmental conservation.

Supporting Saudi Vision 2030

Siranna contributes directly to the objectives of Saudi Vision 2030 by helping diversify the Kingdom’s economy and expand its tourism sector.

The development is expected to:

• Attract high-end international travelers
• Boost investment in luxury hospitality
• Create employment opportunities in tourism and services
• Strengthen Saudi Arabia’s position as a global luxury destination

It is one of several flagship tourism developments shaping the future of NEOM.

Development Status

Siranna is currently in the planning and development phase as part of NEOM’s expanding portfolio of luxury destinations. As infrastructure work progresses across the region, the project is moving closer to becoming one of the Gulf of Aqaba’s most iconic coastal retreats.

Conclusion

Siranna represents a new generation of luxury tourism—one that seamlessly blends innovative architecture, exclusive hospitality, and environmental stewardship. Set against the breathtaking backdrop of the Red Sea, it promises an experience unlike any other.

This development aligns strongly with Saudi Vision 2030, aiming to position the Kingdom as a global leader in regenerative and high-value tourism.

A Hidden Island Reimagined

Shusha Island is being developed as a premium eco-luxury retreat located within a pristine marine and coastal environment along the Red Sea.

The project focuses on preserving the island’s natural beauty while introducing carefully designed tourism infrastructure such as:

• Ultra-luxury eco-resorts
• Private beachfront villas
• Boutique hospitality experiences
• Nature-integrated recreational spaces
• Marine-based leisure activities

The goal is to create a destination where luxury exists in harmony with untouched ecosystems.

Eco-Luxury and Sustainable Design

A defining feature of Shusha Island is its commitment to regenerative tourism principles. Unlike traditional developments, the island is designed to minimize environmental impact while actively enhancing natural ecosystems.

Key sustainability elements include:

• Low-impact construction methods
• Protection of coral reefs and marine biodiversity
• Renewable energy integration
• Sustainable water and waste management systems
• Preservation of natural landscapes

This makes Shusha Island a benchmark for environmentally responsible tourism development.

Exclusive Tourism Experience

Shusha Island is expected to offer a highly exclusive travel experience aimed at luxury and eco-conscious travelers.

Visitors can expect:

• Secluded private beaches
• World-class wellness and spa retreats
• Diving and marine exploration experiences
• Fine dining inspired by local and global cuisine
• Personalized hospitality services

The island is designed to offer privacy, tranquility, and immersive natural experiences.

Part of the Red Sea Transformation

Shusha Island plays a key role within the broader Red Sea Global development strategy, which is transforming Saudi Arabia’s western coastline into a global tourism destination.

This includes:

• Luxury island resorts across the archipelago
• Marine conservation initiatives
• Sustainable aviation and transport infrastructure
• High-end hospitality developments

Together, these projects are reshaping the Red Sea into a world-class tourism ecosystem.

Supporting Saudi Vision 2030

The development of Shusha Island aligns with Saudi Vision 2030, which aims to diversify the economy and strengthen the tourism sector.

Its expected contributions include:

• Increased international tourism arrivals
• Job creation in hospitality and eco-tourism
• Growth of sustainable development practices
• Attraction of global investment in tourism infrastructure

It supports the Kingdom’s long-term vision of becoming a leading global travel destination.

Development Status

Shusha Island is currently under development as part of phased progress across the Red Sea region. Infrastructure planning and construction activities are ongoing, with the island set to open in line with the broader rollout of Red Sea Global destinations.

Conclusion

Shusha Island represents a new era of eco-luxury tourism—where exclusivity meets sustainability. By combining untouched natural beauty with world-class hospitality, Saudi Arabia is redefining what modern island tourism can look like.

As Saudi Arabia accelerates its transformation into a global tourism destination, aviation infrastructure is playing a critical role in supporting this growth. One of the Kingdom’s most important tourism gateways is the Red Sea International Airport, which is undergoing expansion to accommodate increasing visitor demand and support the region’s ambitious tourism projects.

Located on the Red Sea coast, the airport serves as the primary entry point to the world-class resorts and destinations being developed by The Red Sea Project.

A Gateway to Saudi Arabia’s Luxury Tourism Destination

Red Sea International Airport has been designed specifically to support the rapidly growing tourism sector along Saudi Arabia’s western coastline.

The airport provides direct access to:

• Luxury island resorts
• Exclusive beachfront destinations
• Eco-tourism and adventure attractions
• Future hospitality and entertainment developments

Its strategic location makes it a vital transportation hub for both domestic and international travelers.

Expansion to Meet Growing Demand

As tourism projects across the Red Sea region continue to open, the airport is expanding its capacity and infrastructure.

Key objectives of the expansion include:

• Increased passenger handling capacity
• Additional aircraft parking and operational facilities
• Enhanced international connectivity
• Improved traveler experience and services

The expansion is designed to support millions of future visitors as the region develops into a world-class tourism destination.

Innovative and Sustainable Design

One of the airport’s defining characteristics is its focus on sustainability.

Key sustainability features include:

• Energy-efficient infrastructure
• Integration with renewable energy initiatives
• Environmentally conscious design principles
• Support for Saudi Arabia’s carbon reduction goals

The airport reflects the broader sustainability vision of the Red Sea development, which emphasizes regenerative tourism and environmental preservation.

Supporting Saudi Vision 2030

The airport expansion directly supports Saudi Vision 2030 by helping diversify the economy through tourism and investment.

Expected benefits include:

• Growth in international tourism arrivals
• Increased foreign investment opportunities
• Job creation across aviation, hospitality, and tourism sectors
• Enhanced global connectivity for Saudi Arabia

The project is a key component of the Kingdom’s strategy to welcome millions of tourists annually.

Economic and Regional Impact

Beyond tourism, the airport serves as a catalyst for regional development.

Its expansion is expected to:

• Strengthen transportation infrastructure along the Red Sea coast
• Support local businesses and service providers
• Encourage hospitality and real estate investment
• Boost economic activity across surrounding communities

The airport is becoming an essential driver of growth for the entire Red Sea region.

A Hub for Future Travel

Red Sea International Airport is designed with the future in mind, incorporating modern technologies and passenger-focused experiences.

Future developments may include:

• Expanded international flight networks
• Advanced digital passenger services
• Smart airport technologies
• Enhanced logistics and cargo capabilities

These innovations will help position the airport among the region’s most advanced aviation facilities.

Development Status

The airport is operational and continues to expand in phases as new resorts and tourism destinations open across the Red Sea region. Ongoing investments are focused on increasing capacity, improving connectivity, and supporting the long-term growth of Saudi Arabia’s tourism sector.

Conclusion

The Red Sea International Airport Expansion represents far more than an infrastructure project—it is a gateway to a new era of tourism in Saudi Arabia. By connecting travelers to one of the world’s most ambitious luxury tourism developments, the airport is helping transform the Kingdom into a premier global destination.

Saudi Arabia’s capital is undergoing one of the most ambitious urban transformations in modern history, led by the development of New Murabba. At the center of this transformation lies the Downtown Boulevard, a vibrant mixed-use urban spine designed to redefine how people live, work, and experience city life.

Aligned with Saudi Vision 2030, this development is shaping a new downtown identity for Riyadh—modern, walkable, and deeply connected to global standards of urban living.

A New Era of Urban Living in Riyadh

The Downtown Boulevard is envisioned as a central lifestyle corridor within New Murabba, bringing together residential, commercial, cultural, and entertainment spaces in one continuous urban experience.

Key features include:

• Walkable city streets and open public spaces
• Luxury retail and shopping destinations
• High-end residential apartments
• Business and office districts
• Cultural and entertainment venues

The design focuses on creating a liveable, human-centric urban environment rather than car-dependent infrastructure.

A Smart and Connected District

Technology plays a major role in shaping the Downtown Boulevard experience. The district is being designed as a smart urban ecosystem powered by advanced digital infrastructure.

Planned innovations include:

• AI-powered city management systems
• Smart mobility and transportation networks
• Integrated digital services for residents and visitors
• Energy-efficient infrastructure and utilities

This ensures seamless connectivity across all parts of the district.

Architecture and Urban Design

The Downtown Boulevard is designed to reflect a modern interpretation of Saudi architectural identity while integrating global design standards.

Highlights include:

• Contemporary high-rise buildings and mixed-use towers
• Wide pedestrian promenades and shaded walkways
• Green landscapes and urban parks
• Iconic architectural landmarks within New Murabba

The goal is to create a visually striking yet highly functional urban environment.

Lifestyle, Retail, and Entertainment Hub

The boulevard is expected to become one of Riyadh’s premier destinations for lifestyle and entertainment.

It will feature:

• International retail brands and luxury shopping
• Fine dining and café culture
• Entertainment zones and event spaces
• Cultural exhibitions and public art installations

This makes it a central attraction for both residents and tourists.

Economic Impact and Growth

The Downtown Boulevard plays a key role in supporting Riyadh’s economic diversification by:

• Attracting international investors and businesses
• Boosting tourism and retail spending
• Creating thousands of jobs across multiple sectors
• Strengthening Riyadh’s position as a global city

It contributes directly to the long-term goals of Saudi Vision 2030, which focuses on building a vibrant, diversified economy.

Development Status

The Downtown Boulevard is currently under active development as part of the broader New Murabba project. Construction is progressing in phases, with infrastructure work laying the foundation for future mixed-use districts.

Once completed, it is expected to become one of the most important urban centers in Riyadh.

Conclusion

The Downtown Boulevard represents the future of Riyadh’s urban identity—modern, connected, and experience-driven. As part of New Murabba, it will redefine how people interact with the city by creating a seamless blend of living, working, and leisure spaces.